hi! I’m Francesco — an interdisciplinary product designer, growth design lead, and mentor with experience building 0-1 products, and go-to-market strategies.
currently, at spotify’s growth teams. previously at early-stage startups, community at openideo, AND consultant for ideo, youtube, Meta, google, et al.
scroll down for selected work ↓
Spotify free experience is getting even better
crafting key features making it easier (and more fun) than ever to listen, connect, and share music for free, while driving conversion and retention at scale around the world (live in all markets)
→ 🔗 south korea press release, free tier global launch ; 🛠️ case study in progress
Spotify birthdays
gifting users the experience to co-generate a personalized playlist with Spotify to celebrate their birthday (currently available in selected markets only)
→ 🔐 REQUEST CREDENTIALS to access
Spotify daylist
go-to-market strategy and development for a hyper-personalized experience for users to enjoy the best of their niche tastes with an ever-changing playlist.
→ 🔗 the new york times, For the record ; 🔐 REQUEST CREDENTIALS to access
spotify seo design systems
Improving search, discoverability, and recommendations across home, artist, playlist, tracks and podcast content pages via iterative experiments for growth.
→ 🔗 open.spotify.com
Copper Books: iOS App
Led product and design for an early-stage startup's first mobile app to create a meaningful community for authors and readers to connect.
→ 🔗 DOWNLOAD iOS APP ; 👉🏽 view case study
Copper Books: Web Experience
Established an early-stage startup’s web-responsive product to engage new members and drive lead generation growth towards an early access waitlist ahead of launch.
→ 🔗 copperbooks.com ; 👉🏽 view case study
Copper Books: Design Systems
Crafted and delivered a design overhaul to revamp an early-stage startup’s core brand identity and digital presence across devices.
→ 🔗 copperbooks.com ; 👉🏽 view case study
Tiny Rockets: Tracking habits to increase your daily productivity
Enhancing a habit tracker’s web-app user experience to improve conversion metrics.
→ 🔗 tinyrockets.com ; 👉🏽 view case study
screenshotbot: visual testing made simple
improving an early startup’s product’s website experience
→ 🔗 screenshotbot.io ; 👉🏽 view case study
woRK FEATURED IN
